When you’re trying to sell products through an ecommerce store, one of the biggest challenges you face is trying to overcome the various ‘barriers to sale’. Barriers to sale are anything that discourage people from buying your products, even though …
What makes something sell in an eCommerce store? On the one hand, it of course boils down to the nature of the product itself; whether it offers good value for money and whether it’s something that people actually want. It …
Selling information products is a natural extension of blogging. You’re already building your audience and creating information for them, so sometimes creating a product is just a matter of pulling together information you’ve already written or recorded and repackaging it. …
If you’re selling physical products from an ecommerce store, then you will find that you have a number of specific advantages and disadvantages when compared with a real life store. And something that is definitely a disadvantage is that your …
If you have an ecommerce store and you are selling products you have bought wholesale, or that you have acquired the rights to, then this puts you in an interesting position. While you will be running a business and communicating …
Affiliate marketing is a great complement to any other business model. Basically, you recommend products and services to your readers, and every time one of them makes a purchase through your referral link (a piece of code inserted in your …
Selling products on an ecommerce store as opposed to through a sales page is quite different. On a sales page, you only have one product and you are doing everything you can to make it sound appealing and like a …
When you visit an ecommerce store such as Amazon, you probably don’t give all that much thought to the layout. Instead, you’ll probably just look for the product you want and then click buy. But while you might not give …
We’ve gotten used to thinking that everything online is free. But businesses are learning that while “free” is a great way to drive traffic, it’s not so good for making money. And consumers are learning that while “free” is great …
When trying to sell as much as you can from an ecommerce store, there are two ways you can look at it. On the one hand, you are trying to convince people to want to buy. At the same time …