Selling information products is a natural extension of blogging. You’re already building your audience and creating information for them, so sometimes creating a product is just a matter of pulling together information you’ve already written or recorded and repackaging it.
Here are some of the most common information products:
• Consolidate blog posts on a certain topic into an eBook.
• Record a webinar or teleclass. Hold a free call on your topic of choice, record the event, and then sell it as a digital download with a call guide or FAQ sheet.
• Record an interview with an expert. Take advantage of someone else’s expertise by interviewing them, recording the conversation, and then marketing the resulting audio to your readers. Bonus: If your interviewee has a rabid fan base of their own, you may be able to capture some of their market’s ears – and wallets!
• Record screencasts. Are you a Photoshop whiz or video editing expert? Record yourself showing your stuff with Camtasia or Jing and sell the tutorials in a batch or individually. How-to sells!
When selling your information products online, you have a variety of delivery options, including:
• Directly through Paypal or another payment processor
Each of these has their advantages and drawbacks, so you may have to do a little bit of research to figure out which is best for you. If you’re new to information marketing, start small – don’t feel like you have to offer all the bells and whistles before you’re making the money to back it up!